Skilled Food Brokers With Strategic Connections

Specializing in Meat, Deli, and Grocery Sales

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Helping You Grow Your Business in the Food Market

Based in Bel Air, Maryland, Superior Food Brokerage has been providing individualized services for grocery stores since 1973 founded by Jay Thomas. Dave Thomas, current owner and son of Jay Thomas took over and oversees our team. Our expert team serves various clients and values our relationship with them. You can count on us to help you get or keep your food products on store shelves through our excellent sales support and knowledge.

Our Mission

To be the most trusted and respected food broker, excelling in retail headquarter calls and store support and providing years of superior retail experience.

What We Provide

Headquarter Support

Our group has five former directors with experience in the corporate meat and deli industry. We will help you in the following areas:

  • New Item Presentations

  • Promotional Planning

  • Top-to-Top Reviews

  • New Business Opportunities

  • Trade Promotion Execution

  • Deal Sheets

  • CMAPS

  • Review Orders

  • Check Pricing and Confirm Accuracy

  • Deduction Management

  • Short-Coded Sales

  • Intellectual Capability

  • Category Analysis

  • Volume Gap Analysis

  • Syndicated Data

  • POG Support

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What We Provide

Headquarter Support

Our group has five former directors with experience in the corporate meat and deli industry. We will help you in the following areas:

  • New Item Presentations

  • Promotional Planning

  • Top-to-Top Reviews

  • New Business Opportunities

  • Trade Promotion Execution

  • Deal Sheets

  • CMAPS

  • Review Orders

  • Check Pricing and Confirm Accuracy

  • Deduction Management

  • Short-Coded Sales

  • Intellectual Capability

  • Category Analysis

  • Volume Gap Analysis

  • Syndicated Data

  • POG Support

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Store Support

Merchandising

  • Physical Store Audit Activity

  • Shelf Tags

  • Competitive Price Checks

  • Resets

Retail Selling

  • Survey Selling at Independents

  • Speed to Shelf on New Items

  • Incremental Displays

  • Themed Events

Retail Reporting

  • New Item Distribution Results

  • POS

  • Distribution Voids

  • Out-of-Stock Reporting

Store Support

Merchandising

  • Physical Store Audit Activity

  • Shelf Tags

  • Competitive Price Checks

  • Resets

Retail Selling

  • Survey Selling at Independents

  • Speed to Shelf on New Items

  • Incremental Displays

  • Themed Events

Retail Reporting

  • New Item Distribution Results

  • POS

  • Distribution Voids

  • Out-of-Stock Reporting

Field Auditing

We use advanced technology in our auditing process to ensure your success. Our merchandisers carry a state-of-the-art computer system and printer that:

  • Moves information within seconds from the store to the office

  • Leaves the paperwork to the meat manager

  • Makes reports instantly

  • Shows areas of concern, strength, and improvement for individual chains, zip codes, and states

Reports

  • Out-of-Stock

  • Void

  • In-Stock

  • Competition

  • Route Monitoring

  • Individual Store

We Service

  • The Giant Company (Maryland)

  • The Giant Company (Pennsylvania)

  • Stop & Shop (New Jersey, New York, Connecticut, Rhode Island, Massachusetts)

  • Safeway

  • Shoppers Food & Pharmacy

  • Weis Markets

  • Redner’s Markets

  • SuperValu Independent Retailers

  • Maryland, Pennsylvania, and Virginia Independent Retailers

Field Auditing

We use advanced technology in our auditing process to ensure your success. Our merchandisers carry a state-of-the-art computer system and printer that:

  • Moves information within seconds from the store to the office

  • Leaves the paperwork to the meat manager

  • Makes reports instantly

  • Shows areas of concern, strength, and improvement for individual chains, zip codes, and states

Reports

  • Out-of-Stock

  • Void

  • In-Stock

  • Competition

  • Route Monitoring

  • Individual Store

We Service

  • The Giant Company (Maryland)

  • The Giant Company (Pennsylvania)

  • Stop & Shop (New Jersey, New York, Connecticut, Rhode Island, Massachusetts)

  • Safeway

  • Shoppers Food & Pharmacy

  • Weis Markets

  • Redner’s Markets

  • SuperValu Independent Retailers

  • Maryland, Pennsylvania, and Virginia Independent Retailers

Connect With Us Today

For any questions or concerns, get in touch with us now. Our reliable food brokers are always ready to give the answers you need.

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